Case Studies
Seeing is believing, so we thought we'd show you how we've
helped some of our clients solve tough business challenges. Check
out these case studies.
Consumer Products Industry
Claim Substantiation Research
An apparel manufacturer wanted to claim its product was preferred
over two competitors.
Hispanic Research
A consumer packaged goods company wanted to understand why a
Hispanic advertising campaign for one of its cleaning product
brands, that had run for a year and had tested very well, did not
improve sales or brand awareness.
Hispanic Research
A food manufacturer with a product popular among Hispanics on the
West Coast and Central United States wanted to identify additional
opportunities in other regions and market segments.
New Product Development Process
A major consumer packaged goods manufacturer wanted to conduct an
internal audit of its entire product testing process in order to
evaluate if the process met all their needs and to compare their
process to that of other consumer product manufacturers.
Online
Research
A client wanted to increase the effectiveness of their consumer
targeted e-commerce site by understanding visitor demographics,
likes, dislikes, and purchase intent.
Product Label Design
A food manufacturer was interested in completely redesigning the
label of one of its canned food products to update the brand's
image, but still be easy to find on the shelf.
Product Line Optimization
An apparel manufacturer looking for new opportunities in the
marketplace was interested in identifying gaps in its existing
product lines.
Product Testing
A major consumer packaged goods company wanted to reformulate a
significant portion of its products with healthier ingredients
without sacrificing quality and taste.
Promotion Effectiveness
A client in a mature market with declining brand penetration hoped
to revitalize its brand through a national sampling program and
wanted to determine which sampling method was most
cost-effective.
Qualitative Research
A client was developing a communications plan and wanted to
understand the reasons why consumers purchased or did not purchase
their product to determine the most effective messaging
strategy.
Financial Services and Insurance Industries
Advertising Research
An insurance provider wanted to measure awareness levels for a new
Hispanic campaign.
Direct Mail Evaluation
The Financial Department of an insurance company wanted to
understand awareness, recall and overall satisfaction with a
quarterly newsletter it sends to its customer base.
Tracking Research
A financial services provider annually measured its image and
awareness among Hispanics and wanted to expand its tracking study
to better understand category behavior and to specifically assess
the impact of Spanish advertising on purchase behavior.
Healthcare and Pharmaceutical Industries
Communications Research
A pharmaceutical manufacturer was interested in understanding how
best to respond to negative publicity about one of its drugs.
Name
Testing
A pharmaceutical manufacturer who typically tested names for new
drugs using in-depth interviews among physicians was interested in
finding a different solution that offered more robust data while
also reducing cost, allowing them to survey consumers as well.
Product
Demand
A pharmaceutical company wanted to estimate market demand for a new
weight maintenance drug.
Product Positioning Research
A vaccine manufacturer was planning a product re-launch to support
an expanded indication and needed to improve messaging to overcome
existing perceptions of the brand.
Product Sampling
A pharmaceutical manufacturer wanted to better understand the
impact of sampling in one of its major markets and to specifically
understand the relationship between sampling and physician
prescribing intentions, as well as how physicians compared the
sampling adequacy of each of its products with competitors.
Sales Environment
A leading pharmaceutical manufacturer wanted to improve its current
sales rep detail process to meet both external and internal
customer expectations and to create a valuable detail experience
for physicians.
Restaurant Industry
A&U
Research
A national fast food chain was facing declining sales and wanted to
improve its image with consumers.
Tracking Research
A major QSR chain was interested in expanding its annual tracking
study to include ethnic groups.
Retail Industry
Customer Satisfaction
A grocery retailer that provided in-store kiosks offering healthy
drinks and refreshments wanted to understand customer satisfaction
levels with the kiosks, as well as shopper purchase behavior at the
kiosks, in order to reverse declining patronage and inconsistent
sales.
Customer Satisfaction
A national pet food and supply retailer was interested in assessing
customer satisfaction with the company's response to an outbreak of
contaminated pet food products and understanding whether the
incident was causing them to gain or lose customers.
Ethnographic Research
A retailer wanted to understand how product mix, store experience
and price impacted customer loyalty and brand success among "best
in class" competitors with strong store brands in order to improve
its own store brand loyalty and sales.
Pricing Research
A major U.S. retail chain wanted to determine the optimum price for
a number of store brand products that would maximize profits
without sacrificing market share.
Other Industries
Customer Satisfaction
A utility provider wanted to gauge customer satisfaction among
consumers and businesses regarding its response to power failures
during an active storm season.
Custom Online Research Panels
A client who offers software services for human resources
professionals needed a solution to obtain quick feedback on market
issues and customer needs for product development.
Feasibility Research
A software provider planned to introduce a new inventory management
product and wanted to gauge interest in the product among a
hard-to-reach group of potential customers.
Hispanic Research
A service provider tracked the success of its Hispanic advertising
along with general market advertising and wanted to better
understand overall advertising effectiveness and growth
opportunities.
Marketing Strategy
A client planning to introduce a new Internet service was faced
with similar competitive entries to the market within the next 12
months. They wanted to determine the most effective marketing
strategy that would allow them to establish strong market position
and protect long-term revenue.
Pricing Research
A telecom company that had just introduced a new Internet service
was interested in evaluating its pricing structure for the
installation fee and the monthly fee for the service.
Contact
MRSI to learn how we can help with your business challenges
today!
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