Qualitative research is about in-depth
knowledge and direct feedback. It gives you a better
understanding of your customers, their perceptions and
what motivates them. Through focused interviews and
candid discussions you find out the "hows" and "whys"
that are critical to your success.
MRSI has the skills and experience
necessary to help you get behind why your customers
do the things they do. Our research professionals understand
and utilize the latest in qualitative research techniques,
through their involvement with professional associations
and continued education, giving you the best possible
results. Plus, our qualitative research team can assist
you in all phases of your research project, from objectives
to analysis and reporting.
We're not content with just standard
probing. Our qualitative team utilizes advanced query
techniques to provide richer, more insightful results.
Some of our methodologies include:
- Focus Groups
- Mini-Groups
- Concept Labs
- Shop-Alongs
- Triads
- Dyads
- In-depth Interviews
- In-Home Visits
Some of our specialized techniques
include:
- Sentence Completion
- Perceptual Mapping
- Brainstorming and Idea Generation
- Mind Mapping
- Laddering
- Picture Sorts
- Collages
- Ethnography
MRSI can also incorporate online qualitative sessions into our custom online quantitative surveys. These live interview sessions powered by iModerate® give you a better understanding of the "hows" and "whys" behind the quantitative data to provide a clearer picture of respondent expectations, motivations, perceptions, and reasoning. This helps you gain richer research insights while overcoming potential cost and logistical limitations of traditional in-person qualitative research.
Learn more about how we can help
you better understand your customers so you can implement
strategies to keep them coming back. Call 513-579-1555
or use one of our online forms to quickly request
additional information or to request
a proposal today!
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