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Qualitative Research Services

Qualitative research is about in-depth knowledge and direct feedback. It gives you a better understanding of your customers, their perceptions and what motivates them. Through focused interviews and candid discussions you find out the "hows" and "whys" that are critical to your success.

MRSI has the skills and experience necessary to help you get behind why your customers do the things they do. Our research professionals understand and utilize the latest in research techniques, through their involvement with professional associations and continued education, giving you the best possible results. Plus, our qualitative team can assist you in all phases of your research project, from objectives to analysis and reporting.

We're not content with just standard probing. Our qualitative team utilizes advanced query techniques to provide richer, more insightful results.

Some of our methodologies include:

  • Focus Groups
  • Mini-Groups
  • Concept Labs
  • Shop-Alongs
  • Triads
  • Dyads
  • In-depth Interviews
  • In-Home Visits

Some of our specialized techniques include:

  • Sentence Completion
  • Perceptual Mapping
  • Brainstorming and Idea Generation
  • Mind Mapping
  • Laddering
  • Picture Sorts
  • Collages
  • Ethnography

Let the MRSI team customize your qualitative research.

Learn more about how we can help you better understand your customers so you can implement strategies to keep them coming back. Call 513-579-1555 or use one of our online forms to quickly request additional information or to request a proposal today!



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Corporate Headquarters |  Cincinnati, Ohio 45202 |  1-800-SAY-MRSI |  513-579-1555 (phone) |  info@mrsi.com (e-mail)