iShelf Online Shelf Testing
Traditional in-store or in-person product testing offers rich
results about product demand, changes in packaging, pricing,
features, and more, yet it can be costly, time-consuming and
logistically challenging.
How can you get those same results while avoiding the
restrictions of traditional in-store and in-person research? Try
iShelfSM online shelf testing from MRSI.
MRSI's iShelf is a rich media application that provides
respondents a 3D virtual shopping experience designed to simulate a
store shelf. We integrate this into our ProSelect® online product
testing and ConSelect® online concept
testing solutions.
Benefits of iShelf versus in-store or in-person marketing
research include:
- Easier logistics
- Lower price
- Faster results
- Ability to test in more markets
- Ability to reach broader geographic base of respondents
This type of interactive visual testing allows respondents
to:
- Select among competing products
- View product details more closely (including price)
- Place products in a shopping cart for purchase
Plus research shows studies using visual testing are more
engaging for respondents and have increased participation and
completion rates.
MRSI's iShelf application is ideal for:
- Concept and product testing
- Price point evaluation
- Package testing
- Label evaluation
- Feature testing
- And more!
As a leader in concept testing and product testing, we test
hundreds of products each year across categories from food and
beverages, baby products, personal care, clothing, and medications
to financial services and more.
MRSI also has extensive online research experience, completing
over two million online surveys for over 1,500 studies in the past
few years. What's more, we've helped many long-standing product and
concept testing clients seamlessly transition from traditional
methods such as mall intercept to online testing for its cost
savings and faster results.
Contact
MRSI for more information on iShelf online shelf testing
today!
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