Quantitative Research
MRSI has extensive quantitative research experience, backed by a
team of proactive, responsive researchers, and offers an array of
tools and techniques for quantitative data collection
including:
Online Research
MRSI is your source for online research. With over two million
completed surveys for over 2,000 studies in the past few years,
MRSI and our iResearch® technology provide one-stop shopping
for
cost-effective online research. Our extensive online research
experience spans industries from consumer products to healthcare to
financial services and across audiences such as consumers, children
and teens, professionals, and high-income respondents.
iResearch powers a collection of our online research tools
including:
- Census
Balancer® - A proprietary technique used to produce a
demographically representative online sample based on age, gender,
geography, race, ethnicity, and education.
- Concept
Highlighter® - Visual tool that uses heat map approach to allow
respondents to highlight concept elements that may influence
purchase.
- MaxDiff (Maximum
Difference Scaling) - A technique that determines what
attributes or items are most important or most preferred among
consumers with more clarity and ease than traditional ratings.
- mrExpress® -
An online research service that provides quick, insightful answers
at a fraction of the cost of traditional custom research.
- iShelf® Online Shelf
Testing - An interactive tool that simulates a store shelf for
product tests, package tests and more.
- Online Qualitative Sessions
- Live qualitative interview sessions powered by iModerate® that
can be incorporated into MRSI's custom online quantitative
surveys.
Plus, iResearch is the primary data collection mode for our ConScan® online concept
screening, ConSelect® online concept
testing, and ProSelect® online product
testing products.
Our iResearch technology combined with our technical expertise
provides the flexibility and muscle necessary to handle your online
research projects from the most basic to the most complex. We'll
manage your entire project in-house including custom design, data
collection and analysis, ensuring maximum security and flexibility
throughout the process.
With real-time access to results and the ability to update
reports as often as you need during data collection, MRSI saves you
valuable time versus traditional methods on your online research
projects.
Plus, we provide multiple ways to access your target audience.
We partner with major panel providers to tap into some of the
largest online panels available and can also develop custom panels,
or conduct online interviewing with an internal list of consumers
or customers you may have.
What's more, we've helped many of our long-standing clients
smoothly transition from traditional research methods to online
research for its cost savings, convenience and faster results.
In-Person Interviewing
MRSI's full-service capabilities include what we, and many of
our clients, believe to be the highest quality in-person
interviewing available. Our national roster of over 200 approved
field agencies is continually updated, giving you complete
geographic flexibility in your intercept or central location
research projects. We maintain strong partnerships with this
extensive network of data collection agencies.
MRSI is committed to total quality control for your projects.
From personally briefing facilities before each project begins to
monitoring field execution from start to finish to validating
completed surveys and recording field agency performance measures
into our database, we ensure only top performers earn our business.
In addition, we maintain a strong relationship with a network of
trained field auditors who regularly monitor facilities and have
developed an incentive program to reward our facility partners that
excel over time.
Telephone Center
MRSI conducts over 250,000 telephone interviews per year and has
the expertise, flexibility and facilities required for all of your
telephone research needs. Our state-of-the-art call center in
Cincinnati, Ohio offers:
- 100 percent CATI interviewing
- 96 interviewing stations networked with Predictive Dialer™
technology
- IVR (interactive voice response) interviewing technology
- ACD (automated call distributor) technology to effectively
manage inbound calls
- E-mail and fax capability directly from interviewer stations to
instantaneously send relevant materials to respondents
- "Anytime" remote monitoring from your location
Plus, our quality control measures are second to none. We have a
low interviewer to supervisor ratio and offer quality-based
incentives. MRSI has one of the most comprehensive training
programs in the industry for new interviewers and regular ongoing
training. Studies are personally briefed and monitored by project
team members and we also encourage you to monitor your projects
either from the comfort of your office or by visiting us.
Contact
MRSI for more information on our Quantitative Research Services
today!
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