Online Qualitative Sessions
Qualitative marketing research gives you a better understanding
of your customers' expectations, perceptions and what motivates
them in order to help you uncover the hows and whys critical to
your success. Conducting qualitative research online enables you to
gain these rich insights while overcoming the typical cost and
logistical limitations of traditional in-person qualitative
marketing research.
MRSI takes it one step further. We can incorporate one-on-one
qualitative interview sessions powered by iModerate® into our
custom online quantitative surveys. This qualitative insight can
enhance your quantitative research findings and give you a more
flexible and simplified approach than conducting the research
separately and merging the pieces together.
Combining online qualitative sessions within online quantitative
research surveys allows you to:
- Understand the "why" behind the quantitative results
- Gain a clearer picture of motivations and reasoning
- Achieve focus group insights for less
- Simplify the research process by combining qualitative with
quantitative
- Make surveys more engaging with online discussion
So, how does it work? We'll develop an online quantitative
survey customized to address your specific business needs. At a
pre-determined point in that survey, respondents are asked to
participate in iModerate's professionally moderated qualitative
sessions via an interface similar to instant messenger.
During the session, moderators gather in-depth insight on key
objectives. Once the session is completed, respondents are
seamlessly returned to the survey to answer the remaining
questions. Session findings along with the quantitative data are
then combined to provide actionable recommendations that help you
develop effective marketing strategies.
MRSI can incorporate iModerate's online qualitative sessions
into custom online quantitative studies such as:
MRSI has extensive online research experience spanning
industries from consumer products to healthcare to financial
services and across audiences such as consumers, children and
teens, professionals, and high-income respondents.
Not only have we helped many of our long-standing clients
seamlessly transition from traditional marketing research methods
to online research, we've also completed over two million online
surveys for over 1,500 studies in the past few years.
Contact
MRSI for more information on Online Qualitative Sessions
today!
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