Analytical Services
MRSI analysts do more than just report the facts; they put
results in perspective and provide key marketing insights.
Our analysts are involved from the start of each project to gain
a thorough understanding of your marketing research objectives and
business issues. They are invited to the table as an integral part
of the research team, utilizing their extensive quantitative and
statistical skills to consult on research design and questionnaire
development that will deliver the most effective marketing
research.
We have many highly skilled analysts with diverse backgrounds
and different areas of expertise. Our analysts average 15 years of
experience, many with both client-side and supplier-side
experience. This experience, along with staying abreast of consumer
and business trends, better enables us to provide insight to your
data.
We have a broad array of analytical tools and techniques at our
disposal, and we use the ones that are most appropriate to provide
answers to your business challenges.
Some of our techniques include:
- CHAID
- Cluster analysis
- Conjoint analysis/discrete choice
- Correlation analysis
- Customer value analysis (CVA)
- Discriminant analysis
- Factor analysis
- Gabor Granger
- Hierarchical Bayes
- Latent class analysis
- Maximum difference scaling (MaxDiff)
- Penalty analysis
- Perceptual mapping
- Regression analysis
- TURF analysis (or coverage analysis)
- Van Westendorp
No matter what your business or marketing information needs,
MRSI will provide clear direction for you in a concise,
easy-to-understand format that is the result of a thoughtful,
thorough analysis.
Contact
MRSI for more information on our Analytical Services today!
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