MRSI - Identifying opportunity through custom research

Our Tools

MRSI is your trusted full-service marketing research provider. We'll partner with you on your marketing research projects from start to finish including custom marketing research design, quality data collection and accurate, actionable analysis ensuring a seamless process that delivers more insightful marketing research and added value.

But, it's not just the depth of our capabilities and our responsiveness that has 94 percent of our clients over the past three years willing to recommend us; it's also our aggressive commitment to delivering quality marketing research that yields accurate, actionable results.

In fact, other market research companies regularly utilize MRSI to design and execute data collection for their projects. In an industry where the quality of data is paramount, we consider this the ultimate compliment.

Our extensive marketing research toolbox includes:

Quantitative Research

Whether it's online research, in-person interviewing or telephone data collection, MRSI can provide a custom marketing research solution that fits your needs.

With over two million completed online surveys for over 2,000 studies in the past few years, across industries from consumer products to healthcare, MRSI and our iResearch® online marketing research technology provide one-stop shopping for cost-effective online research.

MRSI is well equipped to handle your in-person interviewing needs with a roster of over 200 field agency partners to give you complete geographic flexibility. Plus, our stringent quality control measures ensure the highest quality in-person research.

Our state-of-the-art call center in Cincinnati, Ohio offers 100 percent CATI interviewing with 96 interviewing stations networked with Predictive Dialer™ technology. That, combined with our highly trained interviewing staff, provides you the expertise, flexibility and facilities required for all of your telephone marketing research needs.

Learn more about our Quantitative Research tools.

Qualitative Research

Our team of qualitative research experts helps you get inside the mind of your customer to find out the how's and why's critical to your success. From social media research, ethnography, focus groups, and in-depth interviewing to online qualitative research sessions and online bulletin boards, they dedicate themselves to providing the tools and responsiveness necessary to ensure a creative, collaborative experience that enhances learning.

Learn more about our Qualitative Research tools.

Analytical Services

MRSI's highly skilled analysts put marketing research results in perspective and provide clear direction to help guide your business strategies. They are involved from the start of each project to consult on custom marketing research design and questionnaire development and utilize their extensive quantitative experience, statistical skills and the broad array of analytical tools and techniques at their disposal to deliver the most effective custom marketing research results.

Learn more about our Analytical capabilities.

Our Tools

Interested In More?