Tracking Research
Tracking programs provide a true indicator of overall brand
health as a product moves through its life cycle. Tracking research
is essential to understanding a specific product category, how
brands fit into the marketplace and how these perceptions change
over time.
MRSI has extensive tracking research expertise that dates back
to 1973 with experience spanning industries such as:
- Consumer products
- Consumer services
- Financial services
- Restaurants
- Pharmaceuticals
- Utilities
Clients choose MRSI for their tracking research programs because
of our design expertise and accurate, actionable results. We start
by understanding your needs and selecting the proper sampling frame
and data collection methodology. Reports are designed to monitor
key measures and identify potential opportunities or threats. Our
On-Track program tests large volumes of data for change, and
generates an exception report to identify significant changes.
MRSI's analyses allow you to evaluate the market overall, and
specifically your brands and pertinent competitors so your tracking
program can clearly identify brand and category changes over time.
Trend analysis is key; versus last period, versus same period last
year and for particular marketing activities.
MRSI can conduct your tracking research via telephone or online.
Our iResearch® online interviewing
software has a powerful online reporting capability that
provides real-time data accessibility during and after data
collection.
Contact
MRSI for more information on Tracking Research today!
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