ConSelect Concept Testing
Concept testing is an integral part of the product development
process. The concept must answer the all-important "What's in it
for me?" question for the consumer. And, do so in a way that will
create consumer excitement and motivate trial, the crucial first
step towards lasting product success.
As part of MRSI's collection of product development research
services, our ConSelect® online concept testing solution can help
you determine:
- Category and brand usage
- Purchase intent
- Likes and dislikes
- Purchase frequency
- Stores shopped
- Concept ratings
- Demographics
- And more!
MRSI has extensive experience in concept test design, testing
hundreds of concepts each year across product categories
including:
- Apparel
- Beverages
- Consumer services
- Convenience stores
- Financial services
- Baby products
- Food products
- Household cleaning
- Personal care
- Prescription medicine
- Over-the-counter drugs
ConSelect online concept testing has advantages versus
traditional concept testing methods, giving you more for your
valued research dollar.
- Lower Price - Online data collection means lower costs per
qualified respondent.
- Faster Results - Surveys available 24/7 and results are
monitored as they come in.
Plus, you can count on MRSI's online research expertise. Not
only have we helped many of our
long-standing clients seamlessly transition from traditional
concept testing methods such as mall intercept to online concept
testing, we've also completed over two million online surveys for
over 2,000 studies in the past few years.
We can also incorporate these additional tools into our
ConSelect online concept testing solution:
- Concept
Highlighter® - Visual tool that uses heat map approach to allow
respondents to highlight concept elements that may influence
purchase.
-
iShelf® Online Shelf Testing - Interactive tool that provides
respondents a virtual shopping experience designed to simulate a
store shelf.
-
Online Qualitative Sessions - Live qualitative interview
sessions powered by iModerate® that can be incorporated into MRSI's
custom concept tests.
- Volume Forecasting - Highly validated forecasting model that
helps to clearly assess the market potential of new products and
services.
Contact
MRSI for more information on ConSelect today!
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