ConScan Concept Screening
Once you've identified consumer needs, it's time to brainstorm
solutions you can offer. In this phase, it's not uncommon to
generate as many as 20-50 ideas which could be combined, refined
and turned into testable concepts.
As part of MRSI's collection of product development research
services, our ConScan® online concept screening solution can screen
those ideas faster and cheaper than traditional methods so you can
move forward and test only the ideas that offer the most
potential.
MRSI has extensive experience in concept screening design,
screening hundreds of concepts each year across product categories
including:
- Apparel
- Beverages
- Consumer services
- Convenience stores
- Financial services
- Baby products
- Food products
- Household cleaning
- Personal care
- Prescription medications
- Over-the-counter drugs
Why should you choose ConScan online concept screening over
traditional methods?
- Lower Price - Online data collection means lower costs per
qualified respondent and a sequential monadic design is more
efficient than pure monadic.
- Flexibility - Can accommodate a large number of concepts and
recruitment options include online, mall, central location, and
in-store.
- Fully Balanced Design - Pre-programmed experimental design
technique prevents concept order bias and maintains balanced
research designs.
- Faster Results - Surveys available 24/7 and immediate access to
key study results.
Plus, you can count on MRSI's online research expertise. Not
only have we helped many of our
long-standing clients seamlessly transition from traditional
concept screening methods such as mall intercept to online concept
screening, we've also completed over two million online surveys for
over 2,000 studies in the past few years.
Contact
MRSI for more information on ConScan today!
|