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In the fast-paced world of consumer insights, it is critical to
have a fresh assessment of a brand's image. Millions of Internet
users review and recommend products and brands each day, providing
a near-limitless resource for researchers and marketers.
MRSI's SocialViewSM leverages a variety of Internet
sources to paint a picture of what is being said about your brand.
Content from blogs, product reviews, news sites, and social media
resources is shaped into rich insights, providing the pulse of a
brand. Thousands of category or brand-related comments are
synthesized into an actionable report that summarizes your brand's
image online.
SocialView is one of many tools we are able to leverage to
provide a holistic view of your customers.
It fits into the research process at different stages-as a
stand-alone project to gauge brand image and perceptions, as a
listening instrument to identify opportunities for line extensions,
for exploratory purposes prior to a quantitative study, or in
conjunction with brand image or customer satisfaction
initiatives.
SocialView can help you answer:
- How much buzz is there for my brand versus the
competition?
- How has my brand's buzz changed over the past year?
- Is the sentiment towards my brand primarily positive, neutral,
or negative?
- How does this sentiment compare to my key competitors?
- What is the customer lexicon surrounding my brand?
- Are there opportunities and needs my customers are identifying
for me through their conversations?
- What factors are positively and negatively influencing my
brand's image?
SocialView uses a sophisticated language processing algorithm to
translate the robust collection of information into relevant brand
insights. The algorithm codes the information based on the topic of
conversation, sentiment, and quality of the sound-bite.
A search capability allows us to filter down to only the
comments related to brands or products of interest. A brand's buzz
is measured based on all comments, while the more detailed analysis
only uses "high precision" sound-bites.
MRSI partners with social media experts, including Netbase, to
provide a birds-eye view of the conversation taking place across
the social media and blog space, helping you to uncover what's
important to your customer as well as potential opportunities for
your brand.
Contact
MRSI for more information on SocialView social media research
today!
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