ProSelect Product Testing
What do consumers really think of your product? Does it deliver
on its promises and perform as intended? Is it better than the
competition? What needs to be improved?
As part of MRSI's collection of product development research
services, ProSelect® online product testing solution can help you
answer these questions and apply that consumer insight to:
- Determine competitive advantage
- Determine consumer appeal
- Understand real-world performance
- Identify and test cost reduction strategies
- Determine best performing line extensions
- And more!
MRSI has extensive experience in product testing design and the
use of advanced analytical techniques to maximize learning from
product testing. We test hundreds of products each year across
product categories from food and beverages to personal care and
apparel.
We also have experience using ProSelect for frozen product
testing. MRSI has the capability to pack and ship frozen products
from our centralized facility. All products shipped from our
facility to recruited consumers are sent overnight using dry ice
and insulated coolers.
ProSelect online product testing has many advantages versus
traditional product testing methods, giving you more for your
valued research dollar.
- Faster results - Surveys available 24/7 and results monitored
as they come in.
- Convenience - You ship products to a central MRSI facility
instead of facilities across the country.
- Lower price - Data collected online and higher response rates
mean fewer recruited respondents and a smaller number of products
required for each test.
Plus, you can count on MRSI's online research expertise. Not
only have we helped many of our
long-standing clients seamlessly transition from traditional
product testing methods such as mall intercept to online product
testing, we've also completed over two million online surveys for
over 2,000 studies in the past few years.
We can also incorporate these additional tools into our
ProSelect online product testing solution:
-
iShelf® Online Shelf
Testing - Interactive tool that provides respondents a virtual
shopping experience designed to simulate a store shelf.
-
Online Qualitative Sessions- Live qualitative interview
sessions powered by iModerate® that can be incorporated into MRSI's
custom product tests.
- Volume Forecasting - Highly validated forecasting model that
helps to clearly assess the market potential of new products and
services.
Contact
MRSI for more information on ProSelect today!
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