Ethnography
What consumers say they do and what they actually do can be very
different. That's why it's important to observe consumer behavior
as it happens so you can see beyond preconceptions to learn more
about the behavior and what may be driving it.
MRSI uses ethnography to gain this understanding. By visiting
consumers at home, at work or in the store, we can help you see
patterns of behavior in a real-world context.
Our experienced marketing researchers can help you not only
understand why consumers do the things they do but also determine
how you can use that insight to develop or improve your product
offerings.
Ethnography provides rich insight about consumer behavior, yet
it is not appropriate for every marketing research objective. MRSI
understands when to use ethnographic research and will partner with
you to develop the most effective marketing research approach.
Ethnography is ideal for applications including:
- Understanding consumer behavior and attitudes
- Concept and product development
- Developing relevant advertising
- Designing shelf sets
- Understanding market dynamics
- And more!
MRSI has extensive experience conducting ethnographic research.
We've worked in categories such as:
- Baby products
- Beverages
- Greeting cards
- Financial services
We've also worked with retailers including convenience stores
and groceries.
Contact
MRSI for more information on Ethnography today!
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