Since 1973, MRSI has helped consumer and business-to-business
clients solve a range of marketing and business challenges by
providing insightful, strategic marketing research solutions
designed for their specific needs. Our clients trust us with their
consumer research needs because we know their industry, take the
time to understand their business challenges, and our
responsiveness makes the research process seamless.
We specialize in product development research, consumer insights
research and Hispanic research:
Product Development Research
While there's no sure-fire way to ensure product success,
marketing research is crucial in providing the consumer
understanding and market awareness necessary to make the best
strategic and tactical decisions during new product
With product development research experience dating back to
1973, MRSI can help you understand your market and identify
opportunities, generate new product ideas and determine which are
most promising, develop products with consumer appeal, and manage
your products for sustained growth.
more about our Product Development Research expertise.
Consumer Insights Research
In today's marketplace, the consumer is in charge. And it's the
brands that not only understand their consumers, but can also apply
that knowledge to develop effective product and marketing
strategies that will maximize sales and customer retention.
MRSI's consumer insights solutions can help you do just that.
Our experienced consumer insights research team will develop
customized marketing research using tools such as social media
research, ethnography, segmentation, message testing, online shelf
testing, pricing, and customer satisfaction research to help you
better understand consumers, their decision-making process and the
points at which their purchase behavior can be influenced or
more about our Consumer Insights Research expertise.
The Hispanic population is the fastest growing segment in the
United States and a group you can't afford to miss. MRSI's ENFOQUE®
3-step Hispanic research solution can help you Discover
your Hispanic audience, Explore how best to reach them and
Grow your business among this important group.
Our in-house Hispanic research team of moderators, research
consultants, analysts, and project directors has Hispanic research
experience across categories from consumer products and restaurants
to financial services and pharmaceuticals.
more about our Hispanic Research expertise.