Since 1973 MRSI has been an industry
leader in technology and research innovation.
We provide our clients full-service,
one-stop shopping for cost-effective online research
using our iResearch® technology. We can also manage
your entire project in-house including custom design,
data collection and analysis, ensuring maximum security
and flexibility throughout the process.
MRSI makes certain your research yields
accurate and actionable results. Our primary concern
is that each project utilizes the most appropriate data
collection technology. MRSI views online research as
an additional data collection tool, not the "be all
end all." With our comprehensive qualitative and quantitative
research capabilities, we can provide you with a powerful
array of both online and traditional research solutions.
Online Research
Experience
With over one million completed surveys for over 1,500
studies in the past few years, MRSI has the online research
experience necessary for success. What's more we've
helped many of our long-standing clients smoothly transition
from traditional research methods to online research
for its cost savings, convenience and faster results.
We have extensive online interviewing
experience across a range of industries including:
Specific audiences interviewed by
MRSI via the Internet include:
- Consumers
- Customers
- Children and teens
- High-income respondents
- Lawyers
- Physicians
- Patients
- Professionals
- College students
iResearch Online Research Solution
Our iResearch technology powers a collection of our online
research tools including:
- Concept
Highlighter® - A visual tool that allows
respondents to click on elements of concepts that
may influence their purchase decision.
- Census
Balancer® - A proprietary technique used to
produce a demographically representative online sample
based on age, gender, geography, race, ethnicity,
and education.
- mrExpressSM
- An online research service that provides quick,
insightful answers at a fraction of the cost of traditional
custom research.
- MaxDiff
(Maximum Difference Scaling) - A technique
that determines what attributes or items are most
important or most preferred among consumers with more
clarity and ease than traditional ratings.
- Online
Shelf Testing - An interactive tool that simulates
a store shelf for product tests, package tests and
more.
- Online
Qualitative Sessions - Live qualitative interview
sessions powered by iModerate® that can be incorporated
into MRSI's custom online quantitative surveys.
Plus, iResearch is the primary data
collection mode for services such as:
Online Research
Technology
MRSI's iResearch® technology offers a level of questionnaire
design sophistication comparable to CATI surveys, with
the advantage of being able to provide graphic or audio
information as needed. Our technical expertise enables
us to design and execute a survey that flows precisely
the way you want.
MRSI will host your survey on dedicated
servers that give us total control to directly administer
survey invitations, questionnaire development, data
collection, quota control, and reporting for even the
most complex research project. By maintaining total
control of the project, we are able to incorporate all
necessary security measures and provide you with high
quality, cost-efficient online solutions.
Online Panel Expertise
We provide multiple ways to access your target audience.
Through our partnerships with major panel providers,
we can tap into some of the largest online panels available.
In addition to using general online panels, MRSI can
develop custom panels, or can conduct online interviewing
with any internal list of consumers or customers you
may have.
Online Research Results
With real-time access to results and the ability to
update reports as often as you need during data collection,
MRSI saves you valuable time versus traditional methods
on your online research projects. Plus, we also have
the capability to produce summary reports online.
Not to mention, online data collection
typically means lower cost per qualified respondent
than traditional data collection methods and greater
convenience for you and your respondents since surveys
are available 24/7.
Find out more about how MRSI's
online research solutions can help your business today!
Call 513-579-1555 or use one of our online forms to
quickly request
additional information or to request
a proposal. If you have additional online research
questions, check out our Online
Research FAQs.
Design
and Development by Matschca
Design, Inc.
All Rights Reserved
Copyright 2003 Marketing Research Services, Inc.
