MRSI LAUNCHES CONSCANSM AND CONSELECTSM
Screen and Test Concepts Quicker, Cheaper than with Traditional Methods
CINCINNATI, June, 2006- MRSI
(Marketing Research Services Inc.), a leading provider
of custom marketing research solutions, launches two
new solutions as part of its collection of product development
research services. ConScanSM
online concept screening and ConSelectSM
online concept testing solutions are designed to help
marketing researchers and product developers in consumer
product and service markets screen and test concepts
more quickly and at a lower price than with traditional
methods such as mall intercept or central location testing.
ConScan helps clients at the concept
ideation phase of product development where consumer
needs have been identified and initial concept solutions
are being evaluated. ConScan screens those ideas to
help clients determine which initial concepts offer
the most potential and should be developed into full
concepts and moved forward into the concept testing
phase.
Once potentially successful concepts
have been identified, ConSelect helps clients determine
which of those are the strongest in terms of purchase
intent, likes and dislikes and expected purchase frequency.
ConScan and ConSelect's advantages
over traditional concept screening and testing methods
give clients more bang for their research dollars. Clients
get faster results because surveys are available 24/7
and results are monitored as they come in. Plus, since
data is collected online, the costs are lower per qualified
respondent, making ConScan and ConSelect cheaper than
traditional methods.
MRSI's Chief Operating Officer, Todd
Earhart, comments, "MRSI knows the product development
process is a complex undertaking with tremendous costs
and risks. Our goal is to help clients develop successful
products and services by providing not only insightful
research to minimize that risk, but also efficient and
timely research to minimize both the monetary and time
costs associated with product development. ConScan and
ConSelect are two additional research solutions within
our collection of product development research services
designed to do just that."
Earhart goes on to say, "Our experience
in concept screening and testing goes back decades in
categories from candy to frozen foods, household cleaning,
and personal care products. Given that expertise and
our extensive online experience, we know the added value
of transitioning concept screening and testing to online
methods, and have already helped many of our long-standing
concept screening and testing clients make that transition
for its speed and cost efficiency."
ConScan uses a primarily sequential
monadic screening technique so consumers can evaluate
up to five potential concepts in one survey. At this
stage, concepts are brief, usually three to four sentences
with a price and a visual.
ConSelect uses a primarily monadic
testing technique, where consumers evaluate only one
concept at a time. Concepts are more detailed and the
focus shifts from screening to fine-tuning and optimizing
the concept message and positioning using the ConSelect
solution.
Learn more about ConScan
and ConSelect!
MRSI (Marketing Research Services Inc.)
is member of the MVL Group of companies. The company
is a full-service marketing research firm located in
Cincinnati, Ohio. Since 1973, MRSI has been working
with industry leaders to identify market opportunities
that drive their businesses forward. MRSI provides custom
quantitative and qualitative research solutions for
consumer and business-to-business companies across a
wide range of industries. MRSI assists clients in all
phases of their research projects, from study design,
questionnaire development and data collection, to analysis
and reporting.
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Copyright 2003 Marketing Research Services, Inc.
