MRSI
LAUNCHES CONCEPT HIGHLIGHTERSM
Online Concept Testing Solution Gives Clients Clear and Actionable Feedback
CINCINNATI, May, 2007- MRSI
(Marketing Research Services, Inc.), a leading provider
of custom marketing research solutions, introduces Concept
Highlighter (SM), an online concept testing solution
designed to make it easier for respondents to react
to product concepts and for researchers and marketers
to understand those attributes that are most important
to consumers.
MRSI's Concept Highlighter helps clients
evaluate concepts with more clarity than typical open-ended
questions because results are presented on the concepts
themselves. This makes it easier to determine specific
likes and dislikes of consumers, purchase intent, believability,
and improvement areas.
Concept Highlighter allows consumers
to read a concept online and click on the elements (words,
phrases, pictures) that influence their decision on
whether or not to purchase a product. Analysis on concept
strengths and weaknesses is then used to determine if
the concepts have the characteristics necessary for
lasting product success.
MRSI's Chief Operating Officer, Todd
Earhart, comments, "MRSI tests 1000's of concepts each
year across categories from food to personal care, so
we know how important it is for concept testing to produce
accurate, actionable results. Our goal is not only to
help clients produce successful products, but also to
help them better understand the wants and needs of consumers.
Concept Highlighter is an excellent tool to find out
what's important from a consumer's point of view."
Earhart goes on to say, "As a leader
in concept testing and online research, MRSI strives
to make consumer understanding easier for clients while
also helping them make the transition to online concept
testing for its price, accuracy, and faster results."
For more information on Concept Highlighter,
click
here!
MRSI (Marketing Research Services Inc.)
is member of the MVL Group of companies. The company
is a full-service marketing research firm located in
Cincinnati, Ohio. Since 1973, MRSI has been working
with industry leaders to identify market opportunities
that drive their businesses forward. MRSI provides custom
quantitative and qualitative research solutions for
consumer and business-to-business companies across a
wide range of industries. MRSI assists clients in all
phases of their research projects, from study design,
questionnaire development and data collection, to analysis
and reporting.
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Copyright 2003 Marketing Research Services, Inc.
