MRSI
LAUNCHES PROSELECTSM
Online Product Testing Solution Quicker, Cheaper, More
Convenient than Traditional Methods
CINCINNATI, April, 2006- MRSI
(Marketing Research Services Inc.), a leading provider
of custom marketing research solutions, launches ProSelectSM,
an online product testing solution designed for marketing
researchers and product developers in a variety of consumer
product markets. ProSelect helps clients test products
more conveniently, faster, and at a lower price than
traditional product testing methods such as mall intercepts
or central location testing.
As part of MRSI's collection of product development
research services, ProSelect answers key product development
questions such as: is my product as good as I think
it is, does it have strong consumer appeal, how well
does it perform in real-world conditions, what's its
advantage over the competition, what needs improvement,
and does the product deliver on its promises.
ProSelect's advantages over traditional
product testing methods give clients more bang for their
research dollars. With ProSelect, surveys are available
24/7 and results are monitored as they come in, meaning
faster results for clients. Using ProSelect is also
more convenient because clients can ship products to
one central MRSI facility instead of malls across the
country. Since data is collected online, higher response
rates mean fewer recruited respondents, and a smaller
number of products required for each test, making ProSelect
cheaper than traditional product testing as well.
MRSI's Chief Operating Officer, Todd
Earhart, comments, "As a company that continually strives
for improvements in research processes and efficiencies
while maintaining the utmost in research quality, the
development of ProSelect was a natural next step as
an offering for our clients. MRSI is particularly experienced
in product testing, typically testing 100's of products
each year in categories from shelf-stable and frozen
food to hair care, personal care, and intimate apparel."
Earhart goes on to say, "We've also
been part of the explosive growth of online research
in recent years. In fact, having completed over ½ million
online surveys for over 1,500 studies between 1999 and
2005 we can say for certain that online data collection
can offer numerous advantages for researchers today.
Thus, we felt the development of a product that combines
the advantages of online data collection, such as speed,
convenience and lower cost, with a key piece in the
product development process, such as product testing,
would be of tremendous value to our clients."
Through ProSelect's primarily monadic
testing technique, consumers provide likes and dislikes
about the product, rate the product overall, and on
key diagnostic product attributes. Analysis on product
strengths and weaknesses is then used to provide specific
guidance on areas of product improvement (prior to an
actual product launch).
ProSelect can also be used for frozen
product testing. MRSI can pack and ship products from
one centralized facility using dry ice and insulated
coolers.
For more information on ProSelect,
click
here!
MRSI (Marketing Research Services Inc.)
is member of the MVL Group of companies. The company
is a full-service marketing research firm located in
Cincinnati, Ohio. Since 1973, MRSI has been working
with industry leaders to identify market opportunities
that drive their businesses forward. MRSI provides custom
quantitative and qualitative research solutions for
consumer and business-to-business companies across a
wide range of industries. MRSI assists clients in all
phases of their research projects, from study design,
questionnaire development and data collection, to analysis
and reporting.
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and Development by Matschca
Design, Inc.
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Copyright 2003 Marketing Research Services, Inc.
