How does your company differentiate
itself from the competition? How can you expand into
new markets and increase your audience size? How can
you fully take advantage of the digital distribution
options available? Is your company's competitive advantage
in need of revamping? These are all viable questions,
and MRSI has the marketing research expertise needed
to answer these complex questions and more for your
media or publishing company.
Better Understanding your Target
Audience
The publishing industry faces intense competition daily,
evolving at a rapid rate from the effects of the technology
boom. Everything has gone digital and many publishing
powerhouses have reaped success by incorporating the
availability of audio products, e-books, and digital
article archives, to name a few, into their offerings.
This complimentary and collaborative mix of products
has helped many publishing companies attract larger
audiences with diverse interests around the country,
in a way that is convenient, and very attractive to
target audiences.
Not only are the distribution channels
for the publishing industry changing, but consumer tastes
are changing as well. What appeals to your target market?
How can you increase your revenue and keep the pace
on the industry's current trends? MRSI's custom marketing
research and expertise in the publishing industry can
help you explore your options.
Optimizing Product Mix for your
Target Audience
According to Hoovers.com, a global business news and
research site, just over 50 percent of the U.S. population
reads a newspaper daily today versus 70 percent in 1979.
Hoovers.com also reports that today's newspaper readers
skew older; the majority 45 years old and up. Decreased
marketing budgets, insider scandals, and fierce competition
with TV and Internet leave the newspaper industry with
many challenges.
With the plethora of media platforms
available, how can you keep your consumer's interest?
How can your company increase its readership? What strategic
essentials are needed? What new products would your
market like to see available?
Many companies have incorporated the
availability of online editions into their mix and have
launched editions that are designed specifically for
certain markets. Could this be the solution you have
been looking for? MRSI's custom marketing research solutions
can help you today.
Competitive Pressures
Reality television or scripted shows? Dramatic soaps
or an episode packed with comedy? Video I-pod or video
on demand? These are just some of the questions that
the television industry needs answers to daily to stay
ahead of intense competition.
Diverse viewer interests and new distribution
technologies have made it more important than ever to
be aware of the evolving trends and issues in the market.
Consumers are changing and that means that their behaviors,
attitudes, and preferences may be changing as well.
Options that are customizable, yet provide convenience
such as themed channels and channel packs are satisfying
customers now more than ever before.
Cable networks have recently seen the
success of their originally produced programs soar and
recent technologies have allowed consumers to totally
tune out commercials. How does this affect your bottom
line? Are you ready to compete on the new playing field
of the television industry? Let MRSI help you stay ahead
in the game!
Identifying Market Opportunities
The greeting card industry is one that is full of potential
and promise. Hoovers.com states that Americans purchase
nearly seven billion greeting cards every year at an
average price of $2 to $3. With that level of consumer
spending it's more important that ever to keep ahead
of the competition.
Up-to-date information, current demographics,
and psychographics are essential to fully understanding
the wants and needs of your target market. Should your
offerings differ among gender, ethnic groups, age groups,
and lifestyles? Should you incorporate new technologies
into your mix? Should your merchandise be solely available
at mass retailers?
With years of experience, MRSI has
the knowledge and marketing research skills necessary
to bring clarity to the decision making process.
Find out more today!
For more information on how our marketing research
services can help your media or publishing company call
us at 513-579-1555 or use one of our online forms to
quickly request
additional information or to request
a proposal.
Design
and Development by Matschca
Design, Inc.
All Rights Reserved
Copyright 2003 Marketing Research Services, Inc.
