Some of our specialized techniques include:

• Claims Substantiation Tests
• Commercial Tests
• Concept Tests
• Home-Use Tests
• Package Tests
• Product Tests
• Taste Tests
• Web-based Mall Interviewing

MRSI is committed to total quality control. Prior to fielding a project, each facility is personally briefed to ensure a thorough understanding of all study specifications. Once the study begins, an experienced field coordinator monitors the field execution of your project from start to finish ensuring all your research needs are met. Our Field Department also maintains a strong relationship with a network of trained field auditors. On a regular basis, these experienced auditors visit selected agencies to make certain that all project related screening and interviewing principles are strictly followed.

Agencies are required to personally validate a portion of all completed surveys, including at least one from each interviewer participating in the project. MRSI conducts additional validations to further confirm the integrity of the data.

Once each project is completed, the field coordinator records key performance measures from the participating field agencies in our extensive database.

Performance measures include:

• On-time delivery
• Overall performance
• Edit issues
• Recall completion rates
• Mystery shop and audit results

This information is continuously updated and is used to guarantee that only the top performers earn our business. In addition, the Field Department has implemented an incentive program designed to reward those facilities that excel over time. MRSI values the relationship we have established with our preferred field vendors and this unique program reinforces that partnership.

Learn more about how our in-person interviewing services can help with your next research project today! Call 513-579-1555or use one of our online forms to quickly request additional information or to request a proposal.