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Online iN-Site Online Research Survey Technology

Online Research Surveys

Online iN-Site, MRSI's Internet interviewing tool, can execute your online marketing research project quickly and efficiently, often faster, cheaper, and more conveniently than traditional data collection methods such as mall intercept.

So, whether you're conducting research using your own e-mail sample, need access to Internet panel respondents, or want to conduct mall intercepts utilizing Internet-based interviewing, Online iN-Site is ideal for:

  • Concept screening
  • Concept testing
  • Concept and use testing
  • Product testing
  • Package testing
  • Tracking research
  • Low-incidence or hard-to-reach samples
  • Large samples
  • And more!

As part of MRSI's iResearch® online research technology, Online iN-Site gives you multi-level design flexibility and assures that technical restrictions never dictate the design of your research. Online iN-Site surveys provide a level of questionnaire design sophistication comparable to CATI enabled surveys with the distinct advantage of being able to provide respondents with any type of graphic or audio information.

Online research projects using Internet panels
We've developed relationships with a number of major panel providers because we realize every research project is unique and understand that no single panel service can meet every client's research needs. Armed with an understanding of each panel's unique strengths and weaknesses, we can provide the guidance you need to ensure you are utilizing the right panel for your research project. Your research can be conducted against either demographically representative samples or a tightly defined target group.

Online research projects using e-mail lists
Utilizing your list and Online iN-Site, we'll administer the delivery of e-mail invitations requesting survey participation. Participating respondents are directed to a secure MRSI survey site to complete the questionnaire. Online iN-Site's administrative security ensures only qualified respondents can access the survey and prevents multiple survey "stuffing".

Online research projects in the mall
MRSI also offers Internet-based mall interviewing services for your mall intercept studies through our extensive network of field agencies. This service provides quicker turnaround and greater project control than traditional methods.

Conducting online research
Conducting reliable online marketing research requires skill sets and know-how based on real-world experience. We understand how and when to use Internet data collection techniques and their limitations. Our primary concern is making certain each client executes the right research using the right data collection technology.

For more information on MRSI's online research process visit Why MRSI for Online Research.

At MRSI, we recognize that stand-alone online research may not always be the best solution for your specific needs. As a leader in marketing research technology since 1973, our comprehensive experience in both qualitative and quantitative research allows us to provide you with a powerful array of online and offline solutions.

Learn more about how Online iN-Site can help you save time and money on your next marketing research project today! Call 513-579-1555 or use one of our online forms to quickly request additional information or to request a proposal. If you have additional online research questions, check out our Online Research FAQs.



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