Retail
It's a turbulent time for the retail industry. Economic
pressures are forcing shoppers to change purchase behaviors and
retailers to retrench in order to maximize profit and growth in
this uncertain business environment.
MRSI has been working with retailers for over 35 years. In fact,
one of the nation's top retailers has partnered with us for their
marketing research needs since our founding in 1973. We've earned
that trust because our research experts know the industry and
understand the unique business challenges retailers face. It's this
knowledge that lays the foundation upon which we build customized
marketing research solutions that provide strategic direction for
your company.
We've worked in retail categories including grocery, department
store, apparel, specialty retail, pet store, and convenience store
and provide a wide range of marketing research solutions for our
retail clients including:
We also have specific expertise in Shopper Insights research and
Hispanic research.
We know shopper marketing is a key area for retailers today and
insights that get you close to the consumer, and help you
differentiate, gain competitive advantage and increase loyalty, are
critical.
Yet what consumers "say" and what shoppers "do" may often be two
different things. That's why MRSI's shopper insights solutions are
dedicated to helping retailers understand consumers throughout
their decision-making process and, perhaps most importantly,
identify the points at which their purchase behavior can be
influenced or changed.
We can help you:
- Identify unmet needs
- Understand consumer behavior and motivation
- Determine optimal product assortment
- Maximize brand performance
- Enhance shopping experience
- Refine communication and promotion strategies
- Improve loyalty and customer retention
- And more!
As the purchasing power and population of Hispanics in the
United States continues to increase, MRSI also recognizes what a
key growth opportunity this market represents for retailers. That's
why we developed, ENFOQUE®, our 3-step Hispanic research solution,
to help you Discover, Explore, and Grow
your business among Hispanics.
But it's not just the depth of our capabilities and industry
expertise that has 94 percent of our clients over the past three
years willing to recomment us, it's also our commitment to pushing
the thinking to develop more actionable research and to providing
responsiveness that makes the research process seamless.
Contact
MRSI for more information on our Retail expertise today!
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