Restaurant

The restaurant industry is in a state of flux. With changing consumer tastes, diverse wants and needs, increased focus on healthy eating, and economic pressures forcing price sensitivity, it can be hard to keep up with, much less keep ahead of, your competition.

MRSI can help. We specialize in restaurant research, with experts dedicated to providing insightful marketing research solutions that help you innovate, differentiate and maximize the potential of your business. In fact, we've partnered with one of the world's leading QSR restaurants for over 15 years conducting comprehensive marketing research that drives decision making throughout the company.

We've earned that trust because we not only know the industry, but we also take the time to understand our clients' unique business challenges and provide responsiveness that makes the marketing research process seamless.

MRSI has worked in categories from casual dining to QSR and provides a wide range of marketing research solutions for our restaurant clients including:

• Menu board innovation and optimization
• QSR technology feasibility studies
• Coupon assessment
• Attitude and usage research
• Kids' meal evaluation
• P.O.S. research
• ProSelect® product testing
• Name evaluations
• Sensory testing
• ConSelect® concept testing
• Ethnography and shop-along research
• Loyalty research
• Line extension evaluation
• Advertising and promotional research
• Pricing research
• Transaction monitoring
• Trade area analysis
• Customer and employee satisfaction
• Segmentation

We also have specific expertise in Shopper Insights research and Hispanic research.

Shopper Insights Research

In today's marketplace, the consumer is in charge. And it's those restaurants that not only understand their consumers, but also their decision-making process and the points at which their purchase behavior can be influenced or changed that will maximize sales and customer retention.
MRSI's shopper insights solutions can help you:

• Identify unmet needs
• Understand consumer behavior and motivation
• Determine optimal product mix
• Maximize brand performance
• Refine communication and promotion strategies
• Improve loyalty and customer retention
• And more!

Hispanic Research

As the purchasing power and population of Hispanics in the United States continues to increase, MRSI also recognizes what a key growth opportunity they represent for restaurants. That's why we developed, ENFOQUE®, our 3-step Hispanic research solution, to help you Discover, Explore, and Grow your business among Hispanics.

Contact MRSI for more information on our Restaurant expertise today!

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