Financial Services
In today's ultra-competitive financial services market,
companies need every strategic advantage they can get to keep ahead
of the competition. That's why the insight found through marketing
research is so crucial to decision making.
MRSI's marketing research solutions can help you differentiate
your brand, improve customer experience and loyalty, determine the
right product assortment, and gain market share.
Not only does MRSI have extensive experience conducting
marketing research for financial services clients, but we also have
research experts who've worked on the client-side leading research
initiatives from a merchant and financial institution perspective.
So, our marketing research experts have a keen understanding of
issues impacting your industry today such as:
- Economic climate
- In-branch vs. online banking and bill pay
- Mobile banking, payments and marketing
- Conversions and upgrades
- Electronic payments interchange
- Credit cards
- Debit debate (PIN vs, Signature)
- Rewards programs
- ATM usage
- Identity theft and fraud
- Maximizing the value of the demand deposit account (DDA)
relationship
And we use that understanding of the business challenges you
face as the foundation from which we design more effective
marketing research that's truly in your footprint.
Our marketing research solutions include ethnography,
category assessment, segmentation, line optimization, pricing
research, tracking, customer
satisfaction research, and more.
We've worked with financial services clients from credit card
companies and financial institutions to retailers and providers of
tax services.
Category experience includes:
- Mutual funds
- Annuities
- Loans
- Checking
- Savings
- Prepaid solutions
- ATM transactions
- Credit and debit cards
- Rewards programs
- Mobile payments
- Contactless commerce solutions
We can reach both consumers and business professionals including
high net worth individuals and small business decision makers.
MRSI also recognizes what a key growth opportunity the Hispanic
market represents for financial services companies. With over 45
million Hispanics in the United States, many still unbanked or
underbanked, this group has a wide range of unmet checking and
savings, consumer credit, mortgage, and investment needs.
That's why we developed, ENFOQUE®, our 3-step
Hispanic research solution, to help you Discover,
Explore, and Grow your business among Hispanics
and measure the impact of acculturation on your category.
But it's not just the depth of our capabilities and industry
expertise that has 94 percent of our clients over the past three
years willing to recommend us, it's also our commitment to pushing
the thinking to develop more actionable research and to providing
responsiveness that makes the marketing research process
seamless.
Contact
MRSI for more information on our Financial Services expertise
today!
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