Consumer Products
MRSI has helped consumer products companies thrive for over 35
years. We understand the challenges CPG companies face getting
innovative products to market, understanding their consumers and
staying ahead of the competition.
This understanding enables MRSI to develop insightful,
actionable marketing research that provides strategic direction for
some of the biggest names in consumer products.
We've worked in categories including:
- Baby products
- Beverages
- Clothing
- Durables
- Eyeglasses
- Food
- Greeting cards
- Household cleaning
- Personal care
- Pet products
- Toys and games
- And more!
MRSI specializes in providing these marketing research solutions
to consumer product companies:
We can help you throughout your product development process from
market understanding to concept development, product launch and
product management with services such as:
- Message testing
- Segmentation research
- Brand positioning/imagery research
- Consumer needs assessment
- Category understanding/habits and practices research
- ConScan® concept screening
- ConSelect® concept testing
- Volumetric forecasting
- ProSelect® product testing
- Packaging research
- Pricing research
- Line optimization
- Tracking research
MRSI's shopper insights experts will develop customized
marketing research using tools such as SocialViewSM
social media research, ethnography, segmentation, message
development and evaluation, iShelf® online shelf testing, pricing,
and customer satisfaction research to help you:
- Understand consumer/shopper behavior and motivation throughout
the purchase process
- Determine your optimal product assortment
- Maximize brand performance
- Refine retail and promotion strategies
- Improve customer loyalty and retention
MRSI's in-house Hispanic research team of moderators, research
consultants, analysts, and project directors, and ENFOQUE®, our
3-step Hispanic research solution, can help you Discover
your Hispanic audience, Explore how best to reach them and
Grow your business among this group of over 45 million
consumers.
But, it's not just the depth of our capabilities and industry
expertise that has 94 percent of our clients over the past
three years willing to recommend us, it's also our commitment to
pushing the thinking to develop more actionable research and to
providing responsiveness that makes the marketing research process
seamless.
Contact
MRSI for more information on our Consumer Products expertise
today!
|