How is the marketplace responding to your current product offerings and market strategies? How is the market likely to respond to the products or services you are developing?

More than ever before, pharmaceutical manufacturers need quality market information they can rely on to make the right decisions and identify the most promising opportunities, and they need it quickly.

MRSI has been providing custom marketing research solutions since 1973 with extensive qualitative and quantitative experience in the pharmaceutical industry.

Interviewing Experience in Pharmaceutical and Healthcare
MRSI interviews physicians, nurses, office managers, other healthcare professionals, patients, and caregivers, and can conduct your marketing research study in multiple ways including via Internet, by phone, or in-person.

We interview a diversity of physicians with specialties including:

Allergy and Immunology	Occupational Medicine
Anesthesiology	Oncology
Cardiology	Ophthalmology
Emergency Medicine	Pathology
Endocrinology	Pediatrics
Family Practice	Physical Medicine and Rehabilitation
Gastroenterology	Psychiatry
Internal Medicine, General	Rheumatology
Neurology	Surgery, General
Neurosurgery	Urology
Obstetrics and Gynecology

Also, we have experience interviewing Dentists and Oral Surgeons.

Marketing Research in Numerous Therapeutic Categories
The therapeutic categories we have worked in are extensive, including:

ADHD	Devices	Influenza
Allergies	Diabetes	Managed Care
Anxiety/GAD	Diabetic Peripheral Neuropathy	Menopause
Bipolar Disorder	Diabetic Retinopathy	Obesity
Cardiovascular	Erectile Dysfunction (ED)	Oncology
Crohn's Disease	Heartburn and Acid Reflux	Osteoporosis
Depression	Human Growth Hormone	Schizophrenia
Dermatological	Incontinence	Sinusitis/Bronchitis

Competing in the Pharmaceutical Industry
In today's fiercely competitive pharmaceutical manufacturing and healthcare markets it's more important than ever to develop new ways to compete. Some of the intense challenges that pharmaceutical and healthcare companies face daily are growing generic competition, the escalated need to develop new drugs with fewer funds available for research and development, and properly managing new regulations such as HIPAA. Staying ahead of the competition requires many proactive steps, a crucial one being marketing research.

MRSI's pharmaceutical and healthcare expertise can help you throughout the product life cycle including:

Ad/Commercial Testing	Market Profile
Attitude/Awareness/Trial/Usage Tracking	Market Segmentation
Attribute/Feature Testing & Optimization	Marketing Program Assessments
Benefit Importance	Message Development & Testing
Brand/Logo Evaluation & Awareness	Message Recall Tracking
Competitive Assessment Analysis	Need/Gap Analysis
Concept/Product Appeal Testing	New Indications Market Potential
Corporate Brand/Image Assessment	New Indications Testing
Customer Care Programs	New Product Development
Device Testing	Package Testing
Directions for Use Refinement	Patient Satisfaction
Exploratory/Category Understanding	Product Positioning/Repositioning
Habits & Practices	Sales Force Evaluation
Internal Employee Satisfaction	Web Site Development
Line Extension Fit	Web Site Satisfaction

Six Sigma—Our Seasoned Approach
With MRSI's trustworthy and capable marketing research reputation we have been partnering successfully for years with clients to carry out Six Sigma studies and projects. We have the internal capabilities and knowledge necessary to help you move forward as a company with your internal/external processes and achieve the high level of quality you desire. Are your value metrics on target? Do the tactics of your sales force need to be redesigned or revamped? Look no further, our adept approach in this area can lead you to total process improvement!

Understanding Your Consumers through Marketing Research
Another issue that healthcare providers and pharmaceutical manufacturers face quite frequently is overcoming consumer skepticism regarding the healthcare and pharmaceutical industries and the medications on the market. We can help you understand those perceptions and their impact and help you develop strategic solutions.

A CASE STUDY:

THE ISSUE:
A pharmaceutical manufacturer was interested in better understanding the impact of sampling in one of its major disease state markets. Specifically, the manufacturer wanted to understand not only the overall relationship between sampling and physicians' prescribing intentions, but also how well each of their multiple products in this market 'stacked up' against their competitors in physicians' minds with respect to sampling adequacy.

THE SOLUTION:
MRSI interviewed representative samples of physicians by specialty, via an online survey. Using regression statistical techniques, we determined that sample adequacy has a greater impact on physicians' prescribing for some products than others, for some product forms than others, and also varies by specialty. We also determined which of the manufacturer's brands were falling short of their competitors in providing adequate samples to the physicians.

BUSINESS IMPLICATION:
As a result of the research, the pharmaceutical manufacturer revamped its product sampling strategy. Based on both the 'derived' sampling importance results and the sample adequacy brand performance findings, the manufacturer increased the overall budget of their sampling initiative, and reallocated the proportions (mix) of the budget that would be dedicated to each of their products within this market for each specialty, increasing the proportion for some brands/forms and decreasing it for others, to maximize their return on investment.

Find out more today!
For more information on how our healthcare and pharmaceutical research services can help with your next marketing research project call us at 513-579-1555 or use one of our online forms to quickly request additional information or to request a proposal.

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