We know the marketing research industry
has a language all its own. And we know it's difficult
at times, particularly for those new to marketing research,
to keep all the terminology straight.
Listed below are links to some of
the most comprehensive marketing research glossaries
we have found for you to reference.
Quirks Marketing Research Review's Glossary of Marketing Research Terms
(http://www.quirks.com/resources/glossary.asp)
Marketing Research Association (MRA)
- Glossary of Marketing Research Terms
(http://www.mra-net.org/resources/glossary.cfm)
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