Researching the Hard-To-Reach
MRSI is skilled at identifying and reaching the high net worth individuals and small business decision makers you need to talk to.

A major hurdle for this type of marketing research is finding the right respondent. MRSI works with multiple panel sources to help you conduct this highly-targeted marketing research. But it doesn't end there.

Once the respondent is identified it can be just as challenging to get through the gatekeepers and voicemail to reach the individual. This is where MRSI's in-house telephone interviewing center and specially trained interviewers can make the difference.

Acquiring and Retaining Customers
There are a variety of options to consider in reaching new customers. Whether it's Health Savings Accounts targeting small businesses, increased ATM functionality and distribution, self-service kiosks, or online banking services, there are many questions to consider as you determine your optimal service mix.

What services are most profitable? What services do customers truly want? Do these services have the right impact for your brand? Will these offerings increase customer retention? MRSI can help you understand:

• Customer preferences
• Habits and practices
• Satisfaction
• Image and awareness
• And more!

Plus, as a full-service marketing research provider, we have the resources to conduct focus groups, in-depth interviews, central location tests, and intercepts.

Sustaining your Competitive Advantage:
Changes in the industry such as Gramm-Leach-Bliley Act (GLBA) have increased opportunities for those in the financial services industry while at the same time making competition even more fierce.

How do you create and sustain your competitive advantage? What mix of product and service options can help you yield the best results?

MRSI has the extensive industry background and knowledgeable staff members to help you answer these questions and more.

Growing Markets and ENFOQUE^SM
The Hispanic market is a major source of opportunity for financial services companies. The purchasing power of Hispanics is expected to reach $1 trillion by 2010 according to the University of Georgia, Selig Center.

As the purchasing power and population of Hispanics in the United States multiplies, their need for financial services grows as well; let MRSI help you!

Recent statistics from the U.S. Census Bureau show that close to half of the over 40 million Hispanics in the United States remain "unbanked", leaving a wide range of financial needs such as checking and savings, consumer credit, mortgage, and investment services unmet.

Keys to success in the Hispanic market include: language, community outreach, education, recognition of cultural differences, and building trust.

Using our 3-step Hispanic research solution, ENFOQUE, we tailor a research program that will help you understand how Hispanics perceive your product/category so you can make more informed decisions about how to effectively reach this target audience.

Impact of Mergers and Acquisitions
A constant dilemma facing banks around the United States is the impact of mergers and acquisitions.

What repercussions could these mergers bring now or down the road? What branding complications will arise? What are the implications on the competitive landscape—as a newly merged bank, or as a remaining competitor? How will clients feel about the concept of a bigger bank?

The detailed insight that MRSI is able to offer through our custom marketing research services enables you to face these emerging challenges and develop strategies based on actionable research recommendations.

Customer Privacy
Both the Sarbanes-Oxley Act (SOX) and the GLBA have brought reporting, privacy and protection of personal information to the forefront.

How do these regulations and your compliance affect customer perception of your brand? Are you effectively communicating your security and privacy measures? MRSI can help you gain insight.

A CASE STUDY:

THE ISSUE:
A financial services provider measures its image and awareness among Hispanics, one of its key segments, in an annual tracking study. The company wanted to expand the study to better understand tax behavior among Hispanics, as well as to specifically assess the impact of Spanish advertising on purchase behavior.

THE SOLUTION:
MRSI has partnered with the client in this study for several years and has developed a custom tracking program that drives marketing decisions. In addition, to measure the effectiveness of this particular advertising campaign, the study incorporated pre and post campaign telephone surveys in high density Hispanic markets.

BUSINESS IMPLICATION:
As a result of the research, the financial services provider learned that brand awareness and image had increased, leading the company to focus on more advertising to the Hispanic market in order to increase future purchase consideration among that group.

Find out more today!
For more information on how our financial services research expertise can help with your company stay ahead of the competition call us at 513-579-1555 or use one of our online forms to quickly request additional information or to request a proposal.