MRSI reaches the consumers who buy
your products or use your services.
Because reaching your customer is
more difficult than ever before, MRSI provides a full
range of processes and technologies to ensure that the
most important facet of any marketing research project
occurs - the right questions are asked of the right
people at the right time.
We are skilled at identifying and
targeting the people that you need to talk to. We have
access to extensive telephone, mail, and Internet consumer
samples and use multiple sources and databases for the
best results. Multi-sourcing provides greater breadth
of coverage. We can create a sample unique to your needs,
even if you have a tightly defined target population.
Our sampling capabilities allow us to identify the right
consumers for your marketing research survey by demographics,
occupation, lifestyle, or topics of interest.
Once the correct consumer sample is
identified, MRSI has the means to collect their opinions
using a variety of approaches. We select the data collection
vehicle which is most appropriate for your project,
including the use of hybrid solutions. These methods
include online research,
in-person
interviewing (mall, central location, in-store),
mail panels, telephone
interviewing, and qualitative
focus groups and one-on-one interviews. For
"hard-to-reach" consumers, we make it easy for them
to contact us at their convenience via an 800-line or
online survey.
MRSI provides consumer research services
throughout
product development with a four step process
that includes:
