| You
are here: Home
> Who We
Reach > Children
Conducting marketing research with
children requires a unique understanding of their specific
needs. It requires sensitivity to the child, to the
cognitive abilities of the child, and to the parents'
perception and concerns.
MRSI has the understanding and experience
necessary to assist you with all your marketing research
involving children. We are well-versed in the special
challenges of conducting marketing research with children,
including the factors of:
- Data Collection Methods
- Language
- Question Complexity
- Survey Length
- Appropriate Attribute Rating Scales
We have extensive experience conducting
custom marketing research with children from ages 5
to 17 in categories such as:
- Cereal
- Fast
Food
- Jeans
- Condiments
- Personal
Care Products
- Frozen
Food
- Analgesics
- Toys
Some of our methodologies include:
Some our specialized techniques include:
- Ad Testing
- Concept Tests
- Home-Use Tests
- Package Tests
- Product Tests
- Taste Tests
- Shopping Simulations
Find out more about our marketing
research services with children today! Call 513-579-1555
or use one of our online forms to quickly request
additional information or to request
a proposal.
Design
and Development by Matschca
Design, Inc.
All Rights Reserved
Copyright 2003 Marketing Research Services, Inc.
|
an
|
 |
company |
|
