You need to talk to a business professional,
but how do you identify the right person? Business organizations
are in a continual state of flux. Reorganization, consolidation,
downsizing, outsourcing, and changing or misleading
job titles are all realities in today's business world.
Even if you could identify the right person, he/she
probably has a day planner that is bulging at the seams
with meetings and other commitments, and may spend little
time in the office.
MRSI is skilled at identifying and
reaching the key decision makers that you need to talk
to. A major hurdle for this type of marketing research
is finding the right respondent. This can require multiple
calls within an organization, and the ability to get
through the gate keepers and voice mail system to even
talk to the targeted respondent. Adding to the challenge
is the fact that the respondent needs to be reached
in the workplace in the midst of a hectic workday. At
MRSI, we have the technology and people to reach your
target audience.
MRSI's customized
telephone system greatly improves our odds of
reaching a potential respondent. We use a combination
of outbound and inbound calling, faxing and e-mailing
directly from the interviewer's station to reach respondents.
The Internet is also a valuable tool in finding and
interviewing business professionals and we regularly
use this data collection tool in our marketing research
projects involving those professionals. Check
out our online research experience.
Once reached, these professionals
need to be quickly convinced that it is legitimate marketing
research and not just another "sales call". This is
where MRSI's experienced
staff can really make a difference. When we
find the right person, our staff of specially trained
professional interviewers handles the study with ease,
building strong rapport with the respondent.
Check out our business-to-business
research page to find out more about our specific
expertise with this type of marketing research.
Find out more about our marketing
research services with business professionals today!
Call 513-579-1555 or use one of our online forms to
quickly request
additional information or to request
a proposal.
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and Development by Matschca
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Copyright 2003 Marketing Research Services, Inc.
