Retail Channel Mix
Where do your customers shop when looking for the latest "got-to-have" item? Are there other retail channels that could boost your sales? What's the optimal retail channel mix to increase your revenues? Let MRSI help you explore your opportunities!

Understanding Your Target Market
Who is your target market? What emerging markets could you target? The demographics and psychographics of the United States are constantly changing, and it's essential to understand your market and its specific nuances in order to make sound, advantageous business decisions.

Certain markets may have different wants, needs, spending habits, and may even respond differently to specific apparel items and marketing messages. How will your market respond to your current offerings or new offerings you may be considering?

Brand Image
Is your current image relevant? Is your product living up to what consumers want and/or expect of your brand? As the ultimate reflection of your company, it is crucial your brand is positioned to best compete in today's cluttered apparel market. We can help you rest assured that your brand image and positioning are on target with today's consumers!

Product Line Optimization
Should your company expand its product offerings? How can you optimize your product line and identify gaps? Marketing research helps you find out where the fine line needs to be drawn to best maximize performance.

For some companies eliminating underperforming products has shown successful in reviving their business, while for others, expanding offerings and carrying everything from sports apparel to fragrances has been the solution. What is your best mix? MRSI can provide you with actionable marketing research insight.

A CASE STUDY:

THE ISSUE:
An apparel manufacturer was looking for new opportunities in the marketplace and was interested in identifying gaps in its existing product lines.

THE SOLUTION:
MRSI pre-recruited current customers from the company's database. Customers were asked which of the client's product lines they purchased and what size. Precise body measurements were collected using scanners to determine if customers were actually wearing the appropriate sizes for their body type.

BUSINESS IMPLICATION:
The body scans were used to identify gaps in the current product line. Research determined where product lines were falling short and identified opportunities for new products. From this marketing research the company planed to launch new products and potentially eliminate product lines to achieve the most profitable mix of product SKU's.

Find out more today!
For more information on how MRSI can help you keep your brand ahead of the competition contact us at 513-579-1555 or use one of our online forms to quickly request additional information or to request a proposal.