Speaking Engagements
Check out some of our most recent industry discussions. If you'd
like more information on any of these topics please contact us.
MRSI Discusses How to Embrace Cell Phone Research
As research conducted via cell phone becomes more common in the
industry, Brett Simpson, MRSI's Marketing Sciences Consultant,
shares our experiences, findings and opinions at the 2011 Market
Research Event.
You'll learn:
- How cell phone respondents compare to the general
population
- The differences between cell phone/cell phone only respondents
with and without Internet access
- What you should think about when contemplating cell phone
methodology
Check
out the full presentation!
Effectively Engaging Hispanics and the Role of
Acculturation
At 16% of the US population and an estimated buying power of
$1.2 Trillion, the Hispanic consumer is not a segment that a
marketer or advertiser can afford to miss. Hispanic consumers,
however, are not a homogenous group and targeting the "right"
consumer with the "right" message and marketing mix is
critical to a marketing program's success.
Language use, media use, interaction with the marketplace, and
general attitudes towards products and services do vary depending
on the specific acculturation level. As such, understanding and
incorporating acculturation measures as part of a research or
marketing program are critical to their success. But… What is
acculturation? How do you account for it? How does it impact your
message or marketing program? Can you truly afford to ignore its
impact?
Please
join this podcast, presented by the American Marketing
Association, as Miguel Martinez-Baco and Brett Simpson of MRSI
discuss this topic.
How to Leverage 2010 Census Results
Brett Simpson and Brad Buher of MRSI discussed Census data and
its implications on marketing and advertising efforts at the
American Advertising Federation's North Alabama chapter meeting in
May.
Learn results at the national level as well as population size
changes and demographic trends for the Southeast, Alabama and
Tennessee. They also offered perspective on how best to use this
data to refine marketing and advertising strategies.
Check
out the full presentation!
Learn more
about AAF-NA.
MRSI Shares How to Enhance Online Research Capabilities
MRSI's Marketing Sciences Consultant, Brett Simpson, discussed
how to enhance online research capabilities by blending multiple
online sample sources at the 2010 Market Research Event.
Learn how to use a blended methodology to improve feasibility
and sample coverage, while maintaining data quality by managing
survey participants with digital fingerprinting technology and a
"Census Balanced" approach.
Check out the full
presentation!
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