Miguel O. Martinez-Baco
Miguel O. Martinez-Baco, Vice President, Hispanic Services
Miguel has two main areas of responsibility. One is to consult
with clients on Hispanic research studies, provide Hispanic market
insights and manage communications regarding MRSI's Hispanic
research capabilities.
Miguel's other area of responsibility is to provide qualitative
research consulting such as research design (including projective
techniques), moderating and research analysis. His expertise
involves designing, conducting and analyzing consumer perceptions,
advertising assessment and product development research.
Miguel is a Hispanic and general market bilingual/bicultural
moderator with over ten years of moderating experience. Prior to
joining MRSI, Miguel worked for three years as a project
director/moderator at the Market Segment Group where his work
primarily focused on the Hispanic market. Miguel also worked at
Procter & Gamble for six years as a product researcher.
He has completed RIVA Institute's Advanced Moderator training.
He is also trained in advanced techniques such as Neurolinguistic
Programming (NLP, a communication mechanism), hypnotherapy, and
metaphor elicitation. Miguel has a BS degree from the University of
Puerto Rico.
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