MRSI - Identifying opportunity through custom research

Lori Kelley

Lori Kelley, Executive Vice President

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Lori has been involved in the research industry for over 25 years. She manages a client base specializing in research for consumer packaged goods, service companies, retail stores, and restaurants.

Throughout her career, Lori's primary marketing research experience has included a wide variety of concept/product testing techniques, customer satisfaction research, tracking research, and a multitude of ad hoc research initiatives.

Prior to joining MRSI in 1991, she spent over 10 years at the BASES/Burke Institute where she functioned as a project manager, research analyst and account executive. Lori has an MBA from Xavier University with a concentration in marketing.