Lauren Wagner
Lauren Wagner, Senior Account Executive
Lauren has been transforming research data into marketing
direction for over 20 years. She has extensive experience in
consumer packaged goods as well as research among Hispanics. Her
specialties include concept and product testing, packaging and
advertising evaluation, awareness and usage studies, and
attitudinal segmentation.
Lauren brings a wealth of client-side experience with classical
training from General Foods and The Clorox Company, followed
by marketing research leadership positions at Armor All Products
and Jack in the Box Restaurants. She also directed regional
research for Coca-Cola among teens and Hispanics and strategic
research at Con Agra.
At MRSI, Lauren guides her clients through all phases of the
research process by effectively translating business issues into
research design and providing impactful consumer insights that
drive strategy and decision-making.
Lauren earned her Master of Marketing Research degree at The
University of Georgia and an undergraduate degree in Business from
Cal Poly.
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