MRSI - Identifying opportunity through custom research

Cathy Sarky

Cathy Sarky, Senior Account Executive

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Cathy has over 20 years experience in custom marketing research. She is a seasoned marketing researcher with extensive, intimate knowledge and experience across multiple industries, including consumer package goods, financial services, healthcare, and business-to-business, as well as research among Hispanics.

Cathy's experience has allowed her to turn exploratory findings into projectable, comprehensive solutions for her clients. Focused primarily on quantitative research methods, she also has deep knowledge conducting exploratory qualitative research.

Cathy is involved in all aspects of projects, from research design to the analysis or presentation of the results. Cathy provides hands-on leadership by consulting at every stage of the research process ensuring that powerful statistical findings are translated into easy-to-understand data, providing real insight and value for assured decision-making.