Industry Report Ranks MRSI as one
of the Fastest Growing Market Research Organizations
in the US
Record Sales Year in a Challenging Economy Result of
Expanded Service Offerings and High Client Satisfaction
CINCINNATI, June 14, 2002 - MRSI (Marketing Research
Services Inc.), a leading provider of custom market
research, has been named the fourth fastest growing
US research organization according to the latest "Honomichl
Top 50", an annual ranking of the top market research
firms in the country.
The 29th annual industry report and
company ranking appears in the June 10 edition of Marketing
News magazine, a publication of the American Marketing
Association. MRSI's 2001 growth rate of 20 percent propels
the company into the top 40 with a ranking of 39th overall.
The list is compiled by Jack Honomichl,
noted market research industry authority and author
of Inside Research, and is based on US research
revenues for 2001. Revenue information is compiled from
public sources as well as provided directly by the research
firms and is verified by an independent third party.
MRSI's Chief Operating Officer, Todd
Earhart, commented, "2001 was a difficult year for the
research industry due to the challenging economy and
the tragic events of September 11. In a year where many
companies struggled just to maintain previous year's
revenues, our record sales growth, we believe, was due
to a combination of our expanding Web-based research
capabilities, strong qualitative research expertise
and creative quantitative research approaches which
brought us a number of new clients, as well as a high
level of customer satisfaction that keeps over 95 percent
of our first-time clients coming back."
Earhart indicated that MRSI's high
level of customer satisfaction is a "direct result of
our employees' dedication to do whatever it takes to
help our clients meet their goals. That dedication was
a driving force behind our growth last year and the
continued growth we see in 2002."
MRSI (Marketing Research Services
Inc.) is a full-service market research firm. Since
1973, MRSI has been working with industry leaders to
identify market opportunities that drive their businesses
forward. MRSI provides custom quantitative and qualitative
research solutions for consumer and business-to-business
companies across a wide range of industries. MRSI assists
clients in all phases of their research projects, from
study design, questionnaire development and data collection,
to analysis and reporting.
###
Design
and Development by Matschca
Design, Inc.
All Rights Reserved
Copyright 2003 Marketing Research Services, Inc.
